Lead, Digital & Web Strategy

About Certis

Certis is a leading outsourced services partner that designs, builds and operates multi-disciplinary smart security and integrated services. Our multi-service offerings leverage our strong heritage in security, and are augmented by applied AI solutions. These solutions are part of our comprehensive technology development and systems integration capabilities that are fully cyber secure by design.

We forge deep partnerships with our customers in the private and public sector. Our customers trust in our unique principle of Operational-Design First, and share our belief that technology and operations must work hand-in-hand, not in silos.

With your business needs firmly in mind, we first seek to understand your operations thoroughly, so that we co-create the perfect experience that drives optimal outcomes for you. Underpinned by robust process design, we will operationalise the full turn-key solution that guarantees results.

At Certis, we seamlessly orchestrate security, facilities management and customer experience for greater cost efficiencies that empower your future. We are committed to building a safer, smarter, better and more sustainable business for you.

Certis is headquartered in Singapore, with an international presence that extends to Australia and Qatar.

Life at Certis

If you are a passionate individual looking for opportunities to expand your skills, and purposeful work instead of just a ‘job’, we would love to hear from you. At Certis, no two days look alike. Our work calendars are filled with chances to collaborate with others, and bring new initiatives to life. Whether you’re looking to improve a process, or have an innovative idea awaiting a technology solve, we want you to bring your ideas to the table. We are a close-knit team that looks out for each other, works hard to get the job done, and encourages each other to grow – the perfect place for you to grow your career! 

Duties & Responsibilities

Website Strategy & Digital Platform Ownership

• Own Certis’ group of websites as strategic platforms, including structure, performance, and continuous optimisation
• Define and manage website information architecture, navigation logic, and user journeys
• Identify and implement UX/UI improvements to enhance engagement and conversion
• Partner with web development vendors to prioritise, scope, and deliver enhancements
• Ensure consistency, scalability, and quality across all pages and microsites

Search Engine Optimisation (SEO)

• Own and execute Certis’ SEO strategy across all digital platforms
• Conduct keyword research and define content optimisation priorities
• Drive on-page and technical SEO improvements in partnership with vendors
• Monitor and improve search rankings, organic traffic, and visibility
• Ensure alignment between SEO strategy and content development

Digital Performance & Analytics

• Own web analytics and performance tracking (e.g. Google Analytics, Search Console)
• Analyse user behaviour, traffic sources, and conversion funnels
• Identify insights and translate them into actionable improvements
• Develop dashboards and regular reporting to track performance against KPIs

Conversion Optimisation & Digital Growth

• Optimise website performance as a conversion and lead-generation platform
• Improve CTA effectiveness, landing page performance, and user flows
• Support campaign performance by ensuring alignment between traffic sources and landing experiences
• Drive continuous improvement in engagement and conversion metrics

SEM & Paid Digital Alignment

• Understand and guide SEM and paid digital strategies in collaboration with agencies and internal teams
• Ensure alignment between paid campaigns and website experience
• Improve landing page effectiveness and campaign conversion outcomes

Business Partnering & Digital Governance

• Act as a marketing advisor to corporate functions and business units
• Ensure adherence to website standards and avoid fragmentation across digital assets
• Maintain alignment with Group brand, narrative, and platform strategy

Vendor Management

• Manage relationships with web development and digital vendors
• Prioritise development backlog, enhancements, and fixes

Ensure timely delivery, quality control, and cost efficiency

Skills & Experience

• Degree in marketing, communications, digital media, or a related field
• At least 6–8 years of relevant experience in digital marketing, web strategy, or performance marketing; experience in B2B or technology-driven environments preferred
• Strong understanding of website management, information architecture, and user experience principles
• Hands-on experience in SEO, including on-page, technical, and content optimisation
• Familiarity with SEM and paid digital strategies
• Proficiency in web analytics tools (e.g. Google Analytics, Search Console) and ability to translate data into actionable insights
• Basic understanding of web technologies and platforms (e.g. HTML, CSS, CMS)
• Strong analytical and problem-solving skills with a structured approach to decision-making
• Good understanding of user behaviour, digital journeys, and conversion optimisation
• Proven ability to manage vendors and drive delivery outcomes
• Strong stakeholder management skills, with the ability to work across teams and influence outcomes
• Strong written and verbal communication skills
• Self-directed, detail-oriented, and outcome-driven, with a strong sense of ownership
• Comfortable operating in a fast-paced, cross-functional environment, balancing strategic thinking with hands-on execution
• Certifications in digital marketing, SEO, or analytics (e.g. Google Analytics, Google Ads) are an advantage
• Candidates with more experience may be considered for a more senior role

Recognition & Reward

• Work on projects for world-class security projects renowned for their safety, reliability and efficiency
• Commitment to your ongoing development, including on-the-job opportunities, formal programs and assistance with further education
• Community volunteering opportunities
• A competitive remuneration package, featuring performance-based incentives and a medical insurance and dental allowance.