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Senior Manager, Lead, Digital Marketing

Date:  19-Sep-2022
Location: 

Singapore

Business Unit:  Group Comms & Marketing

About Certis

We are a leading security services organisation. We put technology to work in making the world a safer place. Our mission is that as trusted partners, we protect lives and assets, and deliver integrated critical services. By empowering our people, our goal is to enable our communities to stay safe and thriving.

We offer a broad range of opportunities and career pathways for our people to grow and explore their potential. We believe that people, equipped with innovative thinking and technological capabilities will make the world safer, smarter and better.

Life at Certis

If you are a passionate individual looking for opportunities to expand your skills, and purposeful work instead of just a ‘job’, we would love to hear from you.

At Certis, no two days look alike. Our work calendars are filled with chances to collaborate with others, and bring new initiatives to life. Whether you’re looking to improve a process, or have an innovative idea awaiting a technology solve, we want you to bring your ideas to the table.

We are a close-knit team that looks out for each other, works hard to get the job done, and encourages each other to grow – the perfect place for you to grow your career!

Duties & Responsibilities

  • Strategise, develop and execute the Group’s overall global digital marketing and content strategy to engage target audience and drive positive outcomes, including pushing business growth and strengthening employer branding
  • Conceptualise and deliver integrated digital campaigns across digital channels including social media and websites
  • Oversee global social media platforms (including LinkedIn, Facebook, Instagram) and craft compelling content to engage target audience
  • Execute and manage paid campaigns across digital channels including social and search platforms
  • Conduct detailed analyses of digital performance (social, website, search) and make actionable recommendations to optimise results
  • Take a leading role in social media crisis management, including tracking and escalation of reputational threats, generation of reports and alerting relevant stakeholders
  • Oversee and direct website marketing strategy, including UI/UX implementation to drive conversions
  • Plan the digital marketing budget and spend by allocating budgets to different channels
  • Provide counsel and direction for group digital assets including mobile apps and web portals
  • Mentor and lead digital team members to achieve outcomes

Skills & Experience

  • Degree in marketing, or related discipline with at least 8 years of relevant experience
  • Digitally savvy and familiar with digital / social media ads and formats
  • Proficient in digital data analytics, including usage of platforms include Google Analytics, Search to gain insights
  • Familiar with web technologies such as HTML, CSS and Javascript
  • Experience in managing a digital team
  • Possesses creative spirit with an eye for detail
  • Exceptional oral and written communication skills in English
  • Self-directed, detail-oriented and collaborative team player who knows what is needed to deliver results and outcomes

Recognition & Reward

What you can expect from us:

  • Work on projects for world-class security projects renowned for their safety, reliability and efficiency
  • Commitment to your ongoing development, including on-the-job opportunities, formal programs and assistance with further education
  • Community volunteering opportunities
  • A competitive remuneration package, featuring performance-based incentives and a medical insurance and dental allowance.

 

Certis is committed to fostering an inclusive and diverse workforce culture, which is supported by our values. Our aim is to attract, develop and retain a truly diverse and high-performing workforce.